Carfraemill Hotel approached Tigerchick to replace their ageing website and refresh their branding.
As a hotel, a restaurant, and a wedding & business conference venue, Carfraemill has a wide & varied customer base.
The design challenge was in organising a large amount of information. It's important that users aren't put off by information irrelevant to them. It was also crucial not to separate the offerings so much that users searching for one thing would be unaware of Carfraemill's wider offering.
We designed a solution that allows quick access of information. We present this information in a clear & inspiring way that still encourages "cross-selling".
Carfraemill Hotel is famed for its support of local food producers. We identified this as a core area to focus on in the new design. Carfraemill's values of good food and good producers are actively featured within the site.
As in many projects, photography here was key. We visited the hotel several times to illustrate the restaurant, food, rooms, venues and surrounding landscape at their best.
In undertaking both the photography and the design of the website we were able to ensure the two work in harmony together.